Title:
NFT Coloring Books for Adults
Abstract:
Physical coloring books for degens and traders to relief stress, anxiety and to improve overall wellbeing mentally.
Motivation:
Magic Eden community allowing this book to be published will transform creative expression into a social and rewarding experience by enabling mental health for its users. This at the same time will allow NFT holders from various community see their tokens physically, color them with their all of their heart’s content.
The book nutures mental well being while strengthening community belonginess. By offering a calming, creative outlet to relieve stress, it will encourage mindful participation for once instead of doomscrolling X and looking at charts.
Specifications:
- Improves mental stress for people and help detach for a while from being on-chain.
- Once the proposal is approved, I will start the process of illustrating NFTs and production of the books.
- Even if the proposal isnt approved and funding not recieved, people can still use my illustrations to print on their own and color; however real fun is when everything is together in a single book with specific gsm of paper that is best for any medium of coloring.
- Since this is a trial proposal, a test production of 1000 books will be produced within 3 months time period for people to order. I’ve decided to propose that people will only have to pay for delivery charge via $me or $usdt.
Benefits/Risk:
Benefits:-
- NFT owners using their IPs in the book as utility, which the proposal can grow further in the future as a way to expand it with royalty on every sale.
- Unique market positioning where a major NFT marketplace is supporting physical products for consumer consumption.
- Higher user retention to ME as the book exposure will help people relief stress.
- Improve mental health ( ofcourse )
- Community growth and collaboration as the trial proposal will prove that people want to experience such initiatives and make use of their NFTs.
- Revenue distribution in future once the trial proposal ends. We can explore further for the books to be distribute among consumer crypto and beyond.
Risk:-
- Since this would be a trial proposal, I dont expect much of the users to adopt it at first. Most people tend to wait and only support when its popular to support.
- No revenue in trial proposal phase since the books would be sent to the community for free.
Outcomes:
A key success metric for this initiative would be all 1000 books being delivered to people worldwide. This will include KOLs, NFT artists and art influencers.
Cost Summary:
Total ask is $16,000 in $ME.
| Column 1 | Column 2 | Column 3 |
|---|---|---|
| Cost per item | Quantity | Total |
| $5 per Book | 1000 | $5000 |
| $0.5 per packaging | 1000 | $500 |
| Self-employment | 1 | $5000 |
| Transport | 1 | $200 |
| Formatting | 1 | $500 |
| Crypto Marketing ( 3 months) | 1 | $1000 |
| Influencer Marketing ( 3 month) | 1 | $700 |
| Free giveways to NGOs | 100 | $500 |
| Content creation ( 3 months) | 1 | $600 |
| Volatile contingency funds | 1 | $1000 |
| Emergency funds | 1 | $1000 |
| Total | $16,000 |
There are 2 types of marketings mentioned in the budget breakdown mentioned above:
- Crypto Marketing: Maximum exposure in the web3 space, attending X spaces, encouraging people to order the book, promotional content etc.
- Influencer Marketing: Outreaching to artists and content creators across social media platforms such as Instagram and Tik tok who creates art content. Goal is to bring attention of web3 naive people and artist to Magic Eden as well.
Apart from this, other breakdowns includes:-
- NGOs: Conducting and distributing free coloring books to specially abled kids, schools and organisations. This helps Magic Eden make a social presence among various crypto community and projects.
- Content Creation: Video and photography during these events.
- Volatile contingency funds: Extra funds to used in case of price fluctuations during the time of trial proposal
- Emergency Funds: Funds to be used in case of unexpected events like cost of production increased, insurance during transportation etc.
Performance Milestones
Community will be updated bi-weekly on milestones such as:
- Illustrations completed
- Printing of books started
- Packaging and storage
- Number of books delivered
- Covering events where the books are distributed as giveaways and social events.
