Introduction
Website: modularcrypto.xyz
Twitter: @ModularCrypto
Modular Crypto is a media and education organization dedicated to accelerating the growth of Web3 in Latin America, with a special focus on Brazil’s vibrant creator and builder communities. Our work connects Portuguese-speaking audiences to the global crypto landscape through accessible education, storytelling, and community-driven activation.
With the rapid expansion of Web3 in LATAM and the cultural momentum around NFTs, creators, and consumer crypto, our work increasingly focuses on bridging communities to ecosystems like Magic Eden, where culture, liquidity, and creative energy intersect.
Abstract
This proposal establishes a 3-month initiative to expand Magic Eden’s presence in Brazil and across Portuguese-speaking communities. The program will be led by Modular Crypto, one of Brazil’s leading Web3 education and community hubs.
Leveraging Modular Crypto’s expertise in education, media, and community activation, the initiative combines monthly online workshops, content bounties and distribution via Modular Crypto’s X account.
Content distribution will use Modular Crypto’s multi-platform network, reaching over 20,000 users across X (6,200+ followers), Instagram (8,600+ followers), Newsletter (6,500+ subscribers), and additional channels. Through this integrated approach education, digital engagement, and storytelling, the initiative aims to boost user adoption, retention, and community cohesion while positioning Magic Eden as the premier NFT marketplace for Brazil and Portuguese-speaking audiences.
Modular Crypto also maintains a strong and consistent presence within the Solana ecosystem, especially through its biweekly program Estado da Solana (Solana state), hosted by Bonis and Kaleve. The show covers the full Solana landscape, including ecosystem updates, incentive programs, key launches, community initiatives, and relevant project developments, reaching a highly engaged and qualified audience. The program currently averages 500 views per episode, with 150–200 live viewers, and has accumulated +7K total views to date.
Together, these efforts highlight Modular Crypto’s deep commitment to amplifying the Magic Eden ecosystem and its capacity to drive meaningful awareness, education, and adoption, making this initiative a strategic opportunity to expand Magic Eden’s influence in one of Latin America’s strongest Web3 markets.
Motivation
Brazil has one of the largest and most digitally active crypto communities in Latin America.
However, language barriers, lack of localized education, and limited content have slowed NFT adoption.
Magic Eden benefits from an active, engaged, and inspired community. This proposal addresses these gaps by:
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Offering structured, accessible educational resources in Portuguese.
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Creating ongoing engagement channels through workshops, newsletters, and social media.
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Incentivizing high-quality, locally produced content through bounties and amplification.
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Amplifying all produced content through Modular Crypto’s Social Media
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Supporting Magic Eden’s growth in a key emerging market, with the potential for a replicable model across other regions.
This initiative aligns with Magic Eden’s mission of decentralization, community empowerment, and global adoption.
According to Chainalysis 2025, Brazil leads over one-third of LATAM’s crypto activity, yet NFT-related education remains minimal in Portuguese-language media.
Key Terms
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Bounties: Creative competitions incentivizing community members to produce content such as tutorials, memes, or analyses.
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Workshops: Monthly online educational sessions focused on practical NFT use cases, strategies, and engagement.
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KPIs: Key Performance Indicators to measure success, including engagement, adoption, content reach, and participation.
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Amplification: Sharing and promotion of all approved content via Modular Crypto’s Social Medias to enhance reach.
Specification
To strengthen Magic Eden’s brand, boost engagement, and reach new audiences, we’ll host a series of interactive workshops exploring key topics around Magic Eden and the NFT ecosystem.
Each session will feature relevant voices from the space and include a community bounty, turning every live session into a network effect moment.
We’ll repurpose these sessions into short-form clips and original content, expanding reach beyond the crypto bubble and sparking fresh conversations across the Web3 community.
All deliverables will follow a transparent, milestone-based reporting structure, with monthly progress updates and a public impact summary at the end of the program.
Objectives
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Expand Magic Eden’s brand recognition and user base in Brazil and Portuguese-speaking markets.
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Create a self-sustaining digital education and content structure to engage and onboard users.
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Encourage content creation in Portuguese to improve accessibility and adoption.
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Deliver monthly workshops, including one focused on NFT Use Cases, integrating practical and impact-driven narratives.
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Amplify all community-generated content through Modular Crypto’s X account to maximize visibility.
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Reach new audiences through monthly short videos (educational, memetic, quiz-based) distributed across TikTok, YouTube Shorts, and Instagram Reels.
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Measure impact through clear, actionable KPIs and community feedback.
Implementation Plan
1. Newsletter & Content Distribution
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Weekly Modular DailyNews section dedicated to Magic Eden.
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Content includes platform updates, featured collections, NFT guides, and community spotlights.
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Amplification via Twitter/X (6,200+ followers), Instagram, YouTube, and LinkedIn.
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Metrics: open rates, click-through rates, and new Magic Eden user sign-ups.
2. Workshops (3 total)
Each workshop is paired with a bounty campaign and will be streamed online:
Live Kickoff & NFT Onboarding: Wallet setup, platform walkthrough, basic NFT education.
Workshop 1: Ethereum NFTs: Understanding the ecosystem, minting, and marketplaces.
Workshop 2: Solana NFTs: Technical overview and ecosystem insights.
Workshop 3: Ordinals: Understanding Ordinals, minting basics, and the emerging Bitcoin marketplaces.
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Format: 1 hour, streamed via YouTube + Twitter/X.
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Metrics: attendees, live engagement, and follow-up content submissions.
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Content Output per Month:
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1 Highlight Cut: A short, shareable moment from the live workshop.
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1 Original Short Video: Educational, memetic, or IRL quiz format with rewards — designed for TikTok, YouTube Shorts, and Instagram Reels.
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| Theme | Host and Cohost | Cohost | Guest |
|---|---|---|---|
| Live Kickoff & NFT Onboarding | Bonis | Nett0 or Guelfi | X |
| 1. Ethereum NFTs | Bonis | Nett0 or Guelfi | RicoNFT |
| 2. Solana NFTs | Bonis | Kaleve | Diego Curty |
| 3. Ordinals | Bonis | Nett0 or Guelfi | Akva |
Get to know our guests:
Each workshop will feature recognized voices from the Brazilian NFT ecosystem, bringing practical experience and strong community connections across multiple chains and use cases.
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RicoNFT – A leading Brazilian content creator focused on NFTs. One of the few creators still consistently covering the NFT space, Rico plays a key role in keeping the topic alive among Portuguese-speaking audiences.
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Diego Curty – A respected content creator known for his work in the Solana ecosystem. He’s part of the Mad Lads community, the biggest NFT collection on Solana, and a key voice in Brazil’s Solana scene.
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Akva – Founder of Honey Badgers, one of the largest and most active Ordinals NFT collections. Akva leads a strong and loyal community in the Bitcoin ecosystem.
By featuring these guests, each session connects Magic Eden directly with key figures driving NFT innovation in Brazil and Latin America, creating meaningful bridges between the global and local NFT communities.
3. Regional Amplification: Magic Eden PT
To strengthen local engagement and establish a consistent presence in the region, we propose a two-phase distribution strategy for Magic Eden’s Portuguese-speaking audiences.
During the initial trial phase (3 months), all content amplification, including workshop highlights, short-form clips, newsletters, and community updates, will be distributed exclusively through Modular Crypto’s X account, leveraging its established reach and trust within the Brazilian Web3 ecosystem.
After the trial phase, we will transition this distribution pipeline to the newly launched @MagicEdenPTMagicEdenPT, which will become the dedicated regional channel for Magic Eden in Brazil and other Portuguese-speaking communities.
The @MagicEdenPT account will:
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Translate and adapt key Magic Eden announcements, educational threads, and campaign updates.
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Produce original content tailored to the cultural and linguistic context of the region, including memes, community highlights, and market insights.
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Rebroadcast workshop highlights and live moments, ensuring accessibility for audiences who prefer localized or subtitled content.
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Serve as a direct communication hub for local creators, collectors, builders, and community members, strengthening trust and long-term engagement.
By beginning with Modular Crypto’s established presence and smoothly transitioning to a dedicated account, Magic Eden can bridge the language gap, expand its influence in one of the most active NFT markets in the world, and lay a strong foundation for long-term ecosystem growth across LATAM.
4. Bounties (3 total)
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Each workshop launches a creative bounty in Portuguese: Threads, Videos or Articles.
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Rewards: $ME tokens distributed to winners.
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Amplification through Modular Channels:
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Featured in Newsletter (+6,500 subscribers)
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Twitter/X (6,200+ followers)
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Instagram (8,600+ followers)
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Telegram Community (+300 members)
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Whatsapp Community (+150 members)
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Discord Community (+1500 members)
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Metrics: submissions per bounty, quality scoring by team, and social reach.
5. Social Media Strategy
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Weekly posts highlighting top bounty submissions and workshops.
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Translate Magic Eden announcements, educational threads and campaign updates.
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Bounties promotion.
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All approved content amplified on Modular Crypto’s X account to reach 6,200+ followers.
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Metrics: likes, shares, retweets, follower growth.
Timeline
| Month | Activity |
|---|---|
| 1 | Kickoff workshop + newsletter + content amplification + highlight cut + short video |
| 1 | Ethereum NFTs workshop + bounty + newsletter + amplification + highlight cut + short video |
| 2 | Solana NFTs workshop + bounty + newsletter + amplification + highlight cut + short video |
| 3 | Ordinals workshop + bounty + newsletter + amplification + highlight cut + short video |
Benefits / Risks
Benefits
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Strategic digital expansion into a high-potential market.
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Direct engagement with Portuguese-speaking users entirely online.
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High-quality, locally produced content accessible globally.
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Structured educational program builds long-term retention and loyalty.
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Consistent short-form content reaches broader audiences on social platforms.
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Amplification via X (6,200+ followers) ensures visibility beyond immediate community.
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Full transparency with progress tracking and public reporting for each milestone, ensuring measurable impact and accountability.
Risks & Mitigations
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Low initial participation → Mitigation: leverage Modular social channels and targeted campaigns.
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Content quality variance → Mitigation: curated submissions with amplification of top content.
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Technical difficulties during workshops → Mitigation: pre-event testing, backup streaming platforms.
Outcomes / KPIs
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Workshops: 3 digital sessions, +200 attendees each.
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Bounties: 10+ high-quality submissions per workshop (30 high-quality submissions in total).
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Newsletter: Weekly promotion about the Magic Eden and the content bounties.
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X amplification: all content reaches 6,200+ followers, generating engagement and platform awareness.
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Overall adoption: measurable increase in Magic Eden new users from Brazil/Portuguese-speaking countries.
Cost Summary
Total: $20,000 (USD equivalent in $ME tokens)
| Category | Budget |
|---|---|
| Online workshop production & streaming | $3,000 |
| Portuguese-language content creation | $4,000 |
| Community management | $3,000 |
| Engagement campaigns & bounties | $5,000 |
| Team coordination, execution & reporting | $5,000 |
Team
Modular Crypto’s strength lies in the people behind it. Our team combines technical expertise, content creation, community engagement, and design, all grounded in years of experience within the Brazilian Web3 space. Each member plays a key role in shaping and executing our initiatives with consistency and cultural context.
Beni Bauer - Operations and Governance Lead
Experienced in project execution and DAO governance, Beni coordinates strategy, ensures alignment with Arbitrum’s goals, and oversees relationships with ecosystem partners.
Bonis - Growth and Co-host Solana State (Estado da Solana)
Strategist and ecosystem builder, responsible for partnerships, regional activations, and community campaigns that connect Modular with developers, universities, and emerging projects.
Kaleve - Co-host Solana State (Estado da Solana)
Web3 creator, educator, host Estado da Solana and simplifying DeFi for a broad audience. At Modular Crypto, Kaleve contributes to ecosystem growth and content excellence.
Uai So Serious - Newsletter Curator & Editorial Lead
Web3 journalist and editor, responsible for curating high-quality Arbitrum-focused content and maintaining Modular DailyNews’ editorial standards.
Nett0 - Research Lead
Blockchain researcher and analyst, leading data collection and insights generation to inform strategy, governance study groups, and community programs.
Yloc - Designer
Specialist in branding and visual storytelling for Web3 projects. Yloc defines Modular’s creative identity across social media, editorial content, and event materials.
Hange - Social Media Manager & Video Editor
Manages real-time coverage, video production, and engagement across Modular’s digital channels to maximize reach and impact.
Matheus Guelfi - Co-founder & Product Specialist
Product and creative lead, ensuring brand consistency, narrative alignment, and high-quality execution across Modular’s initiatives.
Performance Milestones
Month 1 – Kickoff & Initial Activation
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Launch of the program and kickoff report
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First workshop hosted and initial metrics tracked
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Distribution of the first newsletters and short-form video clips
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Early assessment of community engagement across platforms
Month 2 – Midpoint Review & Optimization
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Mid-cycle report with insights from workshops, content output, and audience behavior
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Review of content submissions (bounties) and quality assessment
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Engagement analysis and participant feedback from workshops
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Evaluation of social media amplification, reach, and creator contributions
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Adjustments to strategy based on early data
Month 3 – Final Delivery & Impact Summary
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Final workshop execution and full performance review
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Compilation of short-form content, newsletter reach, and social amplification metrics
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Final KPI assessment and comparison against initial goals
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Comprehensive final report, including strategic recommendations for a next cycle
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Public sharing of results with stakeholders and the broader community
This initiative is more than a marketing campaign, it’s a bridge between Magic Eden and one of the most vibrant creative communities in the world.
With Modular Crypto’s expertise in education, storytelling, and local activation, we’re ready to make Magic Eden the home of NFTs for Brazil and Portuguese-speaking creators.