Abstract
Over the past six months, Edén Mágico has operated as a structured Spanish-language community initiative focused on education, onboarding, and ecosystem awareness around Magic Eden.
Through consistent community engagement, multilingual content production, livestream programming, and product demonstrations, Edén Mágico has established itself as one of the primary Spanish-speaking hubs within the Magic Eden ecosystem.
During this pilot phase, the initiative built a coordinated infrastructure across Telegram, X, YouTube, and livestream programming, creating a pipeline of educational content and direct community interaction designed to reduce onboarding friction and improve product understanding for Spanish-speaking users.
As Magic Eden continues expanding beyond marketplace functionality, new ecosystem verticals such as Dicey represent a significant opportunity to introduce new users to the platform.
Phase II will focus on expanding ecosystem education, increasing audiovisual production capacity, and introducing Dicey to Spanish-speaking markets through structured educational initiatives, community-driven activation, and multiplatform content distribution.
To support this expansion, Edén Mágico is requesting 300,000 $ME over six months.
Phase I Achievements
During the initial six-month pilot phase, Edén Mágico focused on building foundational infrastructure for Spanish-language ecosystem engagement.
Key achievements include:
- A Telegram community with 700+ active members and thousands of monthly interactions
- 61 active contributors participating regularly in ecosystem discussions
- An X account with 8,600 followers focused on ecosystem education and updates
- 47,000+ monthly impressions on X
- A YouTube channel with 1,700+ subscribers and 36 educational videos
- Regular livestream programming focused on product activation, ecosystem analysis, and community engagement
- Educational sessions covering staking, tokenomics, governance participation, and ecosystem updates
These initiatives allowed Edén Mágico to build a consistent pipeline of Spanish-language ecosystem education and product onboarding, something historically limited across the broader Web3 ecosystem.
Engagement growth during this period exceeded membership growth, indicating deeper participation quality rather than superficial expansion.
Market Opportunity: Spanish-Speaking Ecosystem
Spanish-speaking markets represent one of the largest and most culturally influential segments within global Web3 adoption.
Countries such as Mexico, Argentina, Colombia, Puerto Rico, and much of Central America have deeply embedded gaming and sports betting cultures while crypto adoption continues to grow rapidly.
However, despite this growth, Spanish-language onboarding infrastructure remains significantly underdeveloped across most Web3 platforms.
Edén Mágico addresses this gap by providing:
- Spanish-language educational content
- Community-driven onboarding support
- Product walkthroughs and tutorials
- Governance awareness and ecosystem discussions
- Multiplatform content distribution
This infrastructure allows Magic Eden to reach users who might otherwise face language barriers to participation.
Dicey Opportunity in LATAM
One of the key strategic opportunities for Phase II is the introduction of Dicey, Magic Eden’s casino and sportsbook vertical, to Spanish-speaking audiences.
Gaming and sports betting cultures are deeply embedded across Latin America, making the region a natural market for products like Dicey.
However, most crypto gambling platforms lack localized education and community infrastructure in Spanish.
Edén Mágico is uniquely positioned to help bridge this gap.
Over the past months, we began introducing Dicey to our audience through:
Educational content explaining the product and its mechanics
• Livestream demonstrations
• Community discussions and gaming sessions
The product naturally aligns with existing engagement patterns within the community, including gaming nights, livestreams, and interactive events.
We believe Dicey has the potential to become a gateway product for Spanish-speaking users entering the Magic Eden ecosystem, not only as a gaming experience but also as an onboarding pathway into the broader platform.
Through structured education and community engagement, Edén Mágico can support the responsible introduction and understanding of this product within Spanish-speaking markets.
Phase II Objectives
Phase II will focus on expanding four operational pillars.
1. Ecosystem Education
Continue producing Spanish-language educational content covering:
- Magic Eden ecosystem updates
- $ME staking mechanics
- Tokenomics and governance
- NFT ecosystem education
- Pack mechanics and product walkthroughs
Educational content will remain the foundation of community growth.
2. Dicey Education & Activation
Introduce and explain Dicey to Spanish-speaking audiences through:
- Educational videos explaining the product and mechanics
- Livestream gameplay demonstrations
- Community discussions and Q&A sessions
- Gaming events integrated into community programming
- Responsible gaming awareness
The goal is to build informed and responsible participation rather than speculative engagement.
3. Multiplatform Content Production
Expand audiovisual content production across multiple platforms:
- X (Twitter)
- YouTube
- TikTok
Content will include:
- Tutorials and walkthroughs
- Ecosystem updates
- Product demonstrations
- Market analysis
- Short-form educational videos
This strategy allows educational content to remain accessible and evergreen for new users entering the ecosystem.
4. Community Engagement & Retention
Maintain and expand interactive community programming, including:
- Livestream educational sessions
- Community gaming nights
- Ecosystem discussion spaces
- Product activation sessions
- Collaborations with other Solana communities
These activities strengthen identity, retention, and ecosystem participation.
KPIs
Performance will be measured through:
Community Growth
• Telegram member growth
• Increase in active contributors
Engagement Metrics
• Telegram message volume
• X engagement and impressions
Content Production
• Consistent release of educational videos
• Multiplatform content distribution
Product Activation
• Dicey demonstrations and livestream sessions
• Community gaming events
Ecosystem Awareness
• Increased understanding of Magic Eden products within the Spanish-speaking segment
Budget Request
Total Requested:
300,000 $ME
Duration:
6 months
Monthly Allocation:
50,000 $ME
Budget categories include:
- Dedicated operational coordination
- Community moderation and management
- Professional audiovisual production
- Structured product activation programming
- Educational content creation
- Community-driven activation events
- Operational tools and platform infrastructure
This allocation ensures consistency, scalability, and measurable output across the six-month operational cycle.
Transparency & Reporting
Edén Mágico will continue publishing:
- Monthly operational reports
- Community engagement metrics
- Content production updates
- Product activation results
- Treasury transparency updates
This reporting structure ensures continued accountability to the Magic Eden DAO.
Closing Statement
Over the past six months, Edén Mágico has demonstrated the ability to build and coordinate a structured Spanish-speaking ecosystem community around Magic Eden.
As Magic Eden continues expanding its product suite, initiatives like Edén Mágico can serve as localized activation layers that introduce new ecosystem products to underpenetrated markets.
Through structured education, live activation, and multiplatform distribution, we aim to continue contributing measurable long-term value to the Magic Eden & Dicey ecosystem.
Edén Mágico Team