ROGI NFT Collection

[fresh2010]

ROGI NFT Collection

Proposer.: Fresh2010 (Discord) & milknosugar (Discord)

Abstract

The ROGI NFT Collection is a community-driven initiative proposed by Fresh2010 and milknosugar, designed to strengthen engagement within the Magic Eden ecosystem.

With a total supply of 3,333 NFTs, the collection aims to deliver long-term value through mint proceeds staked in the Magic Eden Validator Program, enabling $ME burns, passive earnings, and community governance.

By rewarding active community members via a fair whitelist and airdrop system, the ROGI NFT Collection fosters participation, loyalty, and pride in the Magic Eden brand.

Of course, the creation process will carefully consider the community’s wishes regarding design and traits, ensuring that we deliver a PFP-ready collection that allows us to proudly fill timelines as the Magic Eden Army.

The project requests 180,000 $ME (~$126,000 USD at $0.70 per $ME) to fund professional artist fees, development, marketing, and 15 months community moderation, ensuring a high-quality, community-first NFT launch.

Motivation

Magic Eden’s strength lies in its vibrant, engaged community, yet there is untapped potential to unite and reward its most active members through a dedicated NFT collection.

The ROGI NFT Collection addresses this by creating a PFP-ready set of NFT’s that have been much sought after by the community, and reflects Magic Eden’s identity and values. By staking all mint proceeds in the Magic Eden Validator Program, the project aims to introduce sustainable utility through $ME burns and community rewards, strengthening the token economy and ecosystem.

The initiative also prioritizes fairness, with strict anti-bot measures and airdrops for top stakers, ensuring the collection empowers loyal supporters and attracts new participants to Magic Eden.

Key Terms

• ROGI NFT Collection: A 3,333-piece NFT collection designed as a community-driven PFP project for the Magic Eden Community & Ecosystem.

• Mint Proceeds Staking: All revenue from NFT mints (at very least approx. $150,000 USD) will be converted to meSOL and staked within the ME Validator Program to generate passive earnings.

• $ME Burn: A mechanism to permanently remove $ME tokens from circulation, strengthening the token economy.

• Raffles & Giveaways: Distributing earnings back to NFT holders via raffles, giveaways etc..

• Whitelist (WL): Mint access granted to active Magic Eden users based on Season 3 leaderboard rankings.

• Airdrop: 300 NFTs (9%) reserved for top $ME stakers (or S3 Leaderboard Rank) to reward long-term supporters and active members.

Specification

The ROGI NFT Collection will launch a 3,333-piece NFT set with community input on design and traits, developed by a professional nft artist (Skred from the Goons Club), who will build upon the much recognisable memes we have created in the community so far.

The project will maximize community engagement through a fair minting process, with 90% of NFTs available via whitelist, 9% airdropped to stakers, and the remainder reserved for giveaways.

Mint proceeds will be staked as meSOL in the Magic Eden Validator Program, generating passive earnings for $ME burns or/and community rewards, with governance decisions determining post-stake utility.

The initiative will also include marketing campaigns and long-term community moderation to sustain engagement.

Objectives

• Launch a 3,333-piece ROGI NFT Collection with community-driven design and professional execution.

• Stake all mint proceeds (~$150,000 USD) as meSOL in the Magic Eden Validator Program for sustainable utility.

• Ensure fair distribution through whitelist, airdrops, and anti-bot measures.

• Amplify community engagement via marketing and post-launch moderation.

• Enable governance-driven decisions for long-term proceeds management.

* Alternative Utility Voting Option

Furthermore, prior to the collection’s launch date, the community will have the opportunity to vote on whether the mint price should be set at $50 (resulting in $150,000 total mint revenue) or $100 (resulting in $300,000 total mint revenue). If the community decides to go with a mint fee of 0.5 sol. ($100), 1 wallet out of the 3000 that mint (excluding ourselves), will be automatically entered into a raffle to win 500 $me for participating in the mint.

Both have advantages: while the first offers a lower entry cost for participants, the second would generate double the passive income and a significantly more substantial validator stake, enabling greater rewards and community-driven decisions on the allocation of funds. It would also increase the inherent value of your ROGI NFT as it would be tied to a significantly larger stake.

Implementation Plan

1. Development & Design (Months 1–2)

• Collaborate with professional NFT artists (e.g., Skred) to design a 3,333-piece collection with ~100–130 traits, incorporating community feedback.

• Develop smart contracts, minting website, and marketing materials.

2. Mint Preparation, Marketing, and Mint (Months 2–3)

• Announce whitelist criteria based on Season 3 leaderboard rankings and snapshot 24 hours before mint.

• Launch marketing campaigns to promote the collection across Magic Eden’s social channels and ecosystem.

• Execute a 24-hour whitelist mint (50 USD in $ME or SOL) followed by public mint (75 USD in $ME or SOL). - If the community votes for the alternative option to increase the validator stake, mint will be $100 USD in $me or sol for WL, followed by a public mint of $150 USD in $me or sol.

3. Post-Launch & Governance (Month 4, ongoing for 12 months)

• Stake all mint proceeds in the Magic Eden Validator Program for 12 months

• Distribute airdrops (300 NFTs) to top $ME stakers based on staking power or leaderboard rank.

• Manage validator earnings for $ME burns or community rewards (e.g., raffles, giveaways).

• Initiate community governance for post-stake proceeds decisions after the 1-year stake period (15 months total)

Required Tools & Resources

• Artist Fees: $8,000 for professional NFT design and creation.

• Development Tools: $12,000 for smart contracts, minting website, and system deployment.

• Marketing Resources: $6,000 for community and ecosystem marketing campaigns.

• Proposer Compensation (Fresh2010 & milknosugar): $100,000 (15 months)

The applicants commit to 15 months of dedicated work for the ROGI NFT project. Their responsibilities include:

• Pre-launch (3 months): coordination with the artist, community alignment, planning, and project management.

• Post-launch (12 months): full community moderation, management of validator earnings, and operation of the Rogi NFT X account (community interaction, giveaways, surveys, etc.), as well as the setup and continuous moderation and presence on a dedicated ROGI NFT discord server.

• Multi-Sig Treasury: For transparent management of mint proceeds and validator earnings.

Timeline (15 Months)

• Months 1-3 (pre-launch): Finalize NFT design, develop smart contracts, launching minting website, whitelist and public mint, marketing campaigns.

• Months 1-12 (post-launch): Manage and distribute Validator earnings, community governance discussions, moderate community, manage ROGI NFT X Account and plan for 12 Month governance vote.

Benefits / Risks

Benefits

• Strengthens community loyalty through fair whitelist and airdrop mechanisms.

• Enhances $ME utility via burns and validator earnings, supporting the token economy.

• Delivers a PFP-ready collection that boosts Magic Eden’s brand and visibility.

• Ensures sustainable utility through staking and governance-driven decisions.

• Promotes fairness with 0% royalties and anti-bot measures.

Risks & Mitigations

• Low Mint Participation: Mitigated by targeting active Season 3 leaderboard users and leveraging marketing campaigns.

• Bot Exploitation: Prevented through whitelist criteria, max 1 mint per wallet, and 24-hour snapshot.

• Funds Mismanagement: Managed via a multi-sig treasury for transparency and accountability.

• Sustainability: Post-launch moderation for 12 months (with potential for further operations depending on community governance) ensures long-term engagement.

Outcomes

The ROGI NFT Collection’s success will be measured through:

• Successful mint of 3,000 NFTs, generating at very least ~$150,000 or $300,000 USD in proceeds.

• Staking of ALL mint proceeds within the Validator Program.

• Distribution of 300 airdropped NFTs to top stakers, fostering loyalty.

• Continuous $ME burns or community rewards from validator earnings.

• Community governance established for 6 and 12 month post-stake proceeds decisions.

• Increased Magic Eden brand visibility through a community-driven PFP collection.

Team

• Fresh2010 (@Fresh2010) - ME Familia Group Member
  Top 1% Staker & Leaderboard Achiever (Magic Eden Season 1 & 2)
  4 Years $ME Max Staker

  
  
  Well known for his creative contributions to the $ME community: for ~six months, he has been producing numerous Rogi mascot creations and sharing them in the Memes section on ME Discord & X (Twitter), actively shaping the community spirit.

• milknosugar (@milknosugar_) - ME Familia Group Member
  Top 1% Staker & Leaderboard Achiever (Magic Eden Season 1 & 2)
  4 Years $ME Max Staker

  
  
  Recognized for his many educational posts about Magic Eden and $ME on X (Twitter). His informative content has helped countless community members and played a key role in spreading high-quality, Magic Eden–related knowledge.

Together, they stand among the top tier of $ME contributors — combining creativity and education. In addition, both rank among the Top 25 most active Magic Eden spreaders on X (Twitter), as measured by the annual leaderboard on @cookiedotfuncookiedotfun.:

Cost Summary

Total Request: 180,000 $ME (~$126,000 USD for 15 months - assuming $ME = $0.70)

• Artist Fees: 11,429 $ME (~$8,000) for NFT design and creation.

• Development & Deployment: 17,143 $ME (~$12,000) for smart contracts, website, and marketing materials.

• Marketing Campaigns: 8,571 $ME (~$6,000) for community and ecosystem promotion.

• Founder Compensation: 142,857 $ME (~$100,000) for project management and coordination & Community Moderation & Validator Oversight (Post-Launch) for commited timeframe of ~15 months (~3 months pre-launch & 12 months post launch) *

This is not only a reflection of the quantitative hours we will contribute (we will be a full-time presence), but also the responsibility that comes with being founders of an NFT collection, the responsibility of managing a validator stake, that will potentially be worth $150-$300k USD, the pressure that comes with being the public face of an NFT project, the responsibility that comes with managing people’s expectations on a daily basis, but above all, for the attention, love and energy we will pour into this, because we want this to succeed and for the community to win.

* Compensation Split

• Pre-Launch (3 months / 30,4%): 30,400 USD (team)

• Post-Launch (12 months / 69,6%): 69,600 USD (team) → 2,900 USD per person, per month (full time)

Responsibilities

Pre-Launch (Months 1–3) – Intensive Preparation

• Artist coordination & trait finalization

• Content & brand setup (X account, daily posts, visuals)

• Community engagement (giveaways, contests, discord, sneak peeks)

• Launch strategy & marketing (WL campaigns, collabs)

• Transparency & documentation (updates, FAQs, reporting)

Launch (Month 4) – Execution Peak

• Mint coordination & community support (DMs, FAQs, troubleshooting)

• Crisis management

• Live communication (X updates, discord, community threads, pinned posts)

• Performance tracking & reporting

Post-Launch (Months 5–15) – Sustainable Growth

• Magic Eden ranking monitoring & strategy

• Content & communication (daily posts, discord, giveaways, contests)

• Community care (DMs, tags, FUD-handling)

• Reporting & transparency (monthly KPIs, progress updates)

Key Milestones

Pre-Launch & Launch:

• Design discussion & coordination between artist and community (base + traits)

• Setup Discord

• Setup X-Account

• Review & finalization of the collection

• Preparation for collection launch

• Campaigns initiated (incl. mint day announcement)

• Whitelist & airdrop list completed

• Snapshot 24h before launch

• Launch day executed

• Collection fully minted

• Collection reveal

• Listing on secondary market

Post-Launch:

• Full mint successfully completed

• Floor price maintained above mint price

• Consistent posting & measurable engagement on X and Discord

• Trading volume milestones achieved (week 1, month 1, etc.)

• Defined number of giveaways executed

• Defined number of contests executed

• First validator earnings distributed through community governance

Summary:

• Structured into Pre-Launch, Launch, and Post-Launch with clear responsibilities.

• Full time presence guaranteed throughout all phases.

• Milestones define accountability and transparency for the community and investors.

Performance Milestones

1. Confirmation of artist

2. Completion of collection within 3 months

3. Launch and sold-out mint

• Beyond the launch itself, we aim to achieve success in the marketplace charts by setting measurable volume-based milestones. For example:

  Milestone 1: 100 SOL trading volume within the first 7 days.
  Milestone 2: 300 SOL trading volume within the first 30 days.
  Milestone 3: 1,000 SOL trading volume within the first 90 days.

  This demonstrates that our commitment does not stop at mint; rather, our goal is to position the ROGI NFT Collection as a regular presence on the Magic Eden Marketplace and sustain momentum over time.

4. Confirmation of mint proceeds staked in the validator program (target: within one week of mint)

5. Daily interactions on socials

6. Month 5–6 post-launch: initiate governance discussions and community vote

7. Month 6: distribute rewards as per community vote

8. Month 11–12: initiate governance discussions and community vote regarding rewards and future project direction

Closing Statement

With this NFT collection, our goal is to give the Magic Eden community something we have long envisioned across our social timelines. We already see Rogi in many forms and designs as a symbol of valuable posts from our community members, but not yet as an NFT. This is exactly what we aim to change.

The ROGI NFT Collection is more than just another JPEG – it is a community-born product designed first and foremost for $ME holders, while strengthening the entire Magic Eden ecosystem.

Product: A dedicated NFT collection with whitelist access primarily for $ME holders.

Utility: Holders automatically participate in a sustainable reward and governance system.

No Royalties: Unlike most projects, ROGI NFTs will have zero royalties – yet through the validator model, they deliver more utility than 99% of existing collections on the market.

Impact for $ME & Magic Eden:

• A collection born from the $ME community, destined to rank at the top of the charts.

• NFTs held by a vibrant community that actively contributes to onboarding new members.

• A rewarding model through passive validator earnings – fueling giveaways, contests, and even $ME burns.

• Constant attention in the secondary market, driving visibility and reach.

• A PFP collection with the power to dominate timelines and showcase the creativity of the $ME community.

This is not an official Magic Eden collection – it is even more significant: the first collection created by the Magic Eden community itself, with real and innovative utility never before seen in the NFT space.

In every scenario – whether through onboarding, engagement, validator rewards, $ME burns, or cultural presence – the ROGI NFT Collection delivers a tangible product that elevates $ME and strengthens Magic Eden’s position across the ecosystem.

As Familia members, we have committed ourselves to incorporating all community wishes into this proposal. Months of research, observation, coordination, and shared sentiment have led to this simple yet well-thought-out concept for a Rogi-worthy NFT collection.

Thank you, Magic Eden Community.

[milknosugar]

Revision to proposal:

In response to early feedback regarding royalties, we have taken the decision to give the community the overall say in this area. As such, there will be two votes prior to the launch of the collection, 1) regarding mint price (as per the proposal), and 2) regarding royalties.

If the community, wishes for 0% royalties, then that provides obvious benefits so far as trading, but if the community votes for royalties, then that can be used for community rewards and giveaways through the year, to enhance the utility of validator even more by adding to the stake, or $me burns. Any royalties that are used to increase the size of the validator stake will only enhance the underlying value of the nft, and equate to an ever-increasing FP with every sale. Just to be explicitly clear, 100% of the royalties within that first year will be 100% used for the community whether that is for rewards or to increase the validator stake. 0% will go to us as founders as our payment for our work for the first year is derived entirely from the grant alone. In the second year, we will look to use those royalties (in part) to develop the team further with a clear roadmap beyond this point.

Also to note, the $12k identified for development will be subject to further discussions and exploration to ensure the most responsible use of any funds allocated in this area, with any unused funds either being returned to MagicEden, used within the community or used to increase the validator stake. Our preference, would be to use the Magic Eden Launch Pad, which we shall endeavour to use, with MagicEden’s support.

Likewise, the $6k requested for marketing resources will either be returned to Magic Eden or used within the community for giveaways/rewards if it is not all used.

Finally, we are not looking to walk away after 12 months. We have plans to ensure sustainability and continued development beyond this initial period, but it will be subject to community governance which is only fair. We are both really excited about the potential of this project and to develop an NFT collection that has an inherent utility that functions to increase FP over time because the FP should NEVER be less than each individual NFT’s 1/3333 share of the validator stake. Every time we add to this stake either via royalties or validator rewards, it will increase the value of that 1/3333 share, which can increase exponentially over time.

[fresh2010]

Art and IP considerations

The community have for a long time been looking for a Rogi collection, and we would love to be able to proceed with Rogi. From what we understand, all proposals will go to magiceden legal after the community has voted, and if the IP around the art is an issue, and no proposal is able to use either Emmy or Rogi, then we are perfectly prepared to pivot and feature new art, as the main utility is tied to all proceeds going to towards the mesol validator, so we can be flexible with the art.

We have done our best to be proactive about this and make all reasonable enquiries and we will update the community as we go along so you are clear exactly what it is that you will be voting on.