CatalystOG DYOR Bot × Magic Eden: Livestream Discovery + Boss Battle Integration

Community Incentives & Campaigns
1

DYOR Bot × Magic Eden: Livestream Discovery + Boss Battle Integration

Applicant: The Catalyst OG LLC

Catalyst Project Description

CatalystOG is a culturally focused Web3 gaming content organization, lifestyle brand, and media distribution layer.
Run by a core team of gaming creators, Catalyst connects with:

  • A community of 25+ crypto gaming streamers and a network of 100+ gaming content creators across YouTube, Twitch, and X.

  • A specialized focus on interactive livestreams, AI-assisted video creation, and high-volume content distribution across gaming and NFT ecosystems.

Campaign Description

This proposal funds a three-month content campaign combining two of Catalyst OG’s flagship formats, DYOR Streams and Boss Battle to spotlight Magic Eden’s ecosystem through gamified research, discovery, and storytelling.

Each month Catalyst will host:

  • 2 DYOR Streams: real-time sessions exploring 3–6 NFT projects or tokens using the DYOR Bot app.

  • 2 Boss Battle Episodes: competitive, gamified AMAs where founders face community-voted rounds powered by DYOR Bot insights.

Every stream and episode will include one sponsored ad placement and generate 20 short-form clips distributed across Catalyst’s X, YouTube, and TikTok channels, creating a fast-paced wave of educational, community-driven content around Magic Eden.

Motivation

Magic Eden is one of Web3’s most recognizable marketplaces, but few creators capture the depth of its ecosystem through engaging and educational content.
Catalyst and DYOR Bot aim to bridge that gap, turning project research, analytics, and discovery into interactive entertainment.

This campaign will:

  • Showcase DYOR Bot’s live analytical capabilities with Magic Eden collections and tokens.

  • Highlight Magic Eden’s builders, creators, and cultural impact.

  • Turn educational insights into content people actually want to watch and share.

Objectives

  • 4 total livestreams per month (2 DYOR + 2 Boss Battles).

  • **12 total streams across 3 months.
    **

  • 20 clips per stream (~240 total clips).

  • **1 sponsored Magic Eden ad per stream.
    **

  • **Feature Magic Eden ecosystem builders and projects.
    **

  • Create a reusable library of high-quality, research-driven, and gamified content.

Measurement & Attribution

Catalyst will provide bi-monthly analytics reports including:

  • Total views, average watch time, CTR to MagicEden.io, and project-specific link clicks.

  • Referral tracking via Magic Eden Quests or UTM campaigns to verify traffic and conversions.

  • Trackable Magic Eden referral links + DYOR Bot callouts per episode to measure engagement and new-user impact.

DYOR Bot Demo:
:play_button: Live integration demo

Community Incentive Flow

  • 20 % ($ME rewards) distributed through live quizzes, trading challenges, or NFT raffles to encourage participation and retention.

Co-Marketing Clause

Catalyst will coordinate amplification with Magic Eden’s/ projects official X and Discord teams for each episode drop, ensuring cross-posting, mutual retweets, and community activation via Discord announcements.

Sample Episode Themes

  • The Floor Wars: Collections Compete Live

  • Mint Mechanics 101 — How Magic Eden Enables Launches

  • *DYOR Deep Dive — Top Gaming Projects on Magic Eden
    *

Implementation Plan (3-Month Campaign)

Deliverables:

  • 2 DYOR streams per month (6 total).

  • 2 Boss Battle episodes per month (6 total).

  • 20 clips per stream (~240 total).

  • 1 sponsored Magic Eden ad per stream (12 total).

  • Weekly distribution across Catalyst channels.

Integration Details:

  • DYOR Bot will analyze live Magic Eden collections, token metrics, and creator activity.

  • Boss Battle will feature “Sponsored by Magic Eden” Lightning Rounds and real-time project Q&As.

  • Ads will appear as dynamic overlays, short host reads, or branded transitions.

Distribution Channels

Performance Milestones

M1 - End of Month 2:

  • 6 total streams + 120 clips.

  • Mid-campaign analytics report + VOD archive.

M2 - End of Month 3:

  • 6 total streams + 120 additional clips.

  • Final report + content folder delivery + partner summary.

Cost Summary

Funding Requested: $20,000 USD (or $ME equivalent)

Breakdown:

  • Community Rewards (20%)

  • Production & Editing

  • Host & Creator Compensation

  • DYOR Bot Integration

  • Analytics & Reporting

Expected Outcomes

  • DYOR Bot becomes a recognizable research tool within Magic Eden’s content ecosystem.

  • Magic Eden projects gain recurring live exposure and lasting discoverability via clips.

  • Catalyst delivers a high-volume content pipeline connecting education and entertainment.

  • Magic Eden receives repurposable clips and VODs for official use on social and partner channels.

Team Members and Roles

  • Mizzy – CVO

  • Cloudz – CEO

  • Damian – COO

  • Hado – Head of Production & Boss Battle Host

  • Sirsapient – DYOR Developer & Producer

  • Ramen – Community Lead & Boss Battle Co-Host

Point of Contact:

• catalystguildgg@gmail.com

• X/Twitter: https://x.com/TheCatalystOG

Thank you guys for your time. In case you missed it. Here is the Demo for DYOR: :play_button: Live integration demo