Scaling Magic Eden Content with Brody and Mark V2

Community Incentives & Campaigns
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Content Distribution Strategy for Scaling Magic Eden Content with Brody and Mark V2

Introduction

Our focus is on creating content that not only updates the existing community but also attracts new audiences into the Magic Eden ecosystem. The centerpiece of this effort will be our weekly podcast, “Onchain Weekly with Brody & Mark”, supported by short-form clips, blog posts, tutorials, and a dedicated landing page that collects everything in one place.

To maximize reach and engagement, we plan to scale an already working content strategy into a multi-platform initiative by publishing high quality content consistently across all major platforms, ensuring Magic Eden has visibility wherever the community consumes content.

Platforms We Will Be Utilizing

  • YouTube → Full podcast episodes + short-form highlight clips

  • Spotify → Audio versions of the podcast

  • Medium → Written blogs summarizing podcast discussions + updates on the broader crypto market

  • Twitter (X) → Short clips, threads, key takeaways, and direct community engagement

  • TikTok → Short clips optimized for discovery and virality

  • OnChainWeekly.com → Dedicated hub hosting all podcasts, blogs, and clips in one place

    • Serves as the central brand touchpoint and resource for the community

    • Will include links to other Magic Eden sub-communities for cross-ecosystem growth

ALL VIDEO CLIPS AND PODCASTS WILL HAVE MAGIC EDEN BRANDING AND LOGOS

Why This Matters

Each platform has its own unique audience and culture and Twitter is only a small fraction of the overall social media landscape. By showing up consistently across YouTube, Spotify, TikTok, Medium, and more, we tap into large communities of crypto-curious users who may not yet be familiar with Magic Eden. This strategy ensures we’re not only engaging our current community where they already live, but also expanding into new markets, capturing attention from fresh audiences, and bringing more people into the Magic Eden ecosystem.

Right now, there’s a clear gap in visibility:

  • YouTube: The first video that comes up when you search Magic Eden is an outdated tutorial from 2023.

  • TikTok: The top Magic Eden-related clips are from 5 months ago and even as far back as 2022.

  • Spotify: A search for Magic Eden shows unrelated artists and songs — no official presence.

  • Medium: The first articles that appear are from around 3 months ago.

If the very first thing people see when searching “Magic Eden” on these platforms is outdated or irrelevant content, that’s a lost opportunity. By producing consistent, high-quality video and audio content across all major channels, we ensure the first touchpoint for new audiences is engaging, current, and representative of Magic Eden’s leadership in the ecosystem.

We have already proven the ability to generate over 1M+ views and strong engagement around Magic Eden content. This proposal will allow us to scale that proven impact into a consistent, professional, multi-platform effort.

Contributors

  • Brody (@degenbrody) — Host and content creator. Active ME Familia member, providing credibility and leadership within the community.

  • Mark (@solmarkp) — Host and content creator, focused on podcasting, writing, and content development.

Proven Track Record

This proposal builds on work we have already successfully delivered for Magic Eden and the broader community.

Brody & Mark have been content creators in the crypto and Web3 space for years, consistently producing high-quality, engaging material across multiple companies and projects. We’ve helped launch and scale content strategies for different ecosystems, giving us a deep understanding of how to capture attention, grow audiences, and translate engagement into real community growth.

Past shows and content have consistently driven strong engagement, with a proven ability to capture attention and grow audiences.

We have already generated over 1,000,000 views on Twitter alone for Magic Eden content on our personal pages.

These results show clear demand for high-quality ME-focused content, and demonstrate that we can execute effectively at scale.

This isn’t starting from scratch, it’s about taking what’s already working and elevating it into a sustained, professional, multi-platform initiative.

Scope of Work

Weekly Podcast

  • Weekly podcast episodes distributed across YouTube, Spotify, X, and the website

  • Featured updates from the Magic Eden team, community highlights, market insights, and interviews with stakers, creators, founders and thought leaders within the web3 ecosystem at large all while directing people back to magic eden.

  • 1 Live podcast a month to actively engage with the audience and answer any questions people have

Clips & Distribution

  • 3–5 short-form clips per week (≈ 12–20 per month)

  • Optimized for X, TikTok, Instagram Reels, and YouTube Shorts

  • Designed to highlight key insights, capture attention, and drive audiences back to Magic Eden

  • Additional standalone Magic Eden videos produced outside the podcast (feature spotlights, product explainers, market updates, and community highlights)

Blogs & Writing

  • 4+ blogs per month summarizing podcast discussions and providing market updates

  • Flexibility to publish additional pieces in response to timely ecosystem developments

Tutorials & Guides

  • 4-7 tutorials per month (video + written) covering topics such as staking, swaps, Lucky Buy, ME Wallet, bridging, NFTs, and memecoins

Website (OnChainWeekly.com)

  • A dedicated landing page hosting all podcasts, clips, blogs, and tutorials

Social Presence

We will maintain a consistent, multi-platform presence to maximize reach and engagement across the entire Magic Eden community:

  • Twitter (X): Daily activity — tweets, threads, clips, memes, and community engagement

  • YouTube: Weekly long-form podcasts + Shorts, optimized for discoverability and retention

  • Spotify: Weekly audio episodes published alongside YouTube for listeners who prefer audio-first content

  • Medium: 4+ blogs per month summarizing podcasts, covering ecosystem updates, and expanding into written tutorials

  • OnChainWeekly.com: Central hub for all podcasts, clips, blogs, and tutorials, with newsletter/email integration to build a recurring audience

  • TikTok: Regular growth work, including trend-based short-form content, cross-posting, and community-focused clips

IRL Event Coverage (CONDITIONAL UNLOCK)

  • Coverage of 1–2 in-person events over the 6-month period

  • Deliverables: event recap videos, on-the-ground interviews, short-form event content optimized for multiple platforms

Community Growth Impact

  • Expands Magic Eden’s presence beyond X into YouTube, Spotify, Medium, and IRL events

  • Creates a steady flow of professional, community-driven content that keeps $ME top of mind

  • Provides multiple content formats such as audio, video, text, and live event coverage to reach diverse audiences

  • Builds on proven success, scaling past achievements of 1M+ views into a larger, consistent, multi-platform effort

Funding Request (Milestone-Based Monthly Unlocks)

We are requesting 12,500 $ME per month for 6 months of content creation, operations, and event coverage.

Funds will be unlocked monthly, with a performance-based allocation tied to kpi metrics and a conditional IRL $ME event travel budget allocation.

Month-to-Month Unlocks

  • Monthly Unlock: 12,500 $ME (~$8,125 USD @ 0.65)

    • ~$7,825/month allocated to contributor salaries (2 people, 30 hrs/week each → ~240 hrs total/month; ≈ $32.6/hour per contributor after accounting for operational costs) Will probably spend more time than this per week but 30 hours minimum each

    • ~$300/month allocated to operational tools & costs (StreamYard, CapCut Pro, Canva Pro, Data storage, website builder)

Important: Each monthly unlock is contingent on the previous month’s deliverables and KPIs being met.

If the team does not consistently hit the production schedule or growth metrics, the next month’s unlock will not be released until milestones are back on track.

IRL Event Coverage (Conditional Unlock)

  • 6,500 $ME (~$4,225 USD) allocated for travel and production costs of 1–2 IRL events

  • This allocation will be unlocked only after the first 3 months, contingent on consistent content production, channel growth, and milestone delivery

Total Allocation Over 6 Months

  • Monthly Unlocks: 12.5k $ME/month × 6 months = 75k $ME

  • IRL Event Coverage (conditional): 6,500 $ME

KPI Metrics Dashboard (Aligned With Unlocks)

  1. Content Production

  • Podcasts: 3–4 full episodes per month → YouTube + Spotify + X

  • Short-Form Clips: 5–15 per week (X, TikTok, Website, YouTube Shorts)

  • Blogs: 3+ per month (with flexibility to increase during news events)

  • Tutorials: 1–2 per week (video + written guides)

  • Social Presence: Daily multi-platform activity across Twitter, YouTube, Spotify, Medium, TikTok, and OnChainWeekly.com

  1. Engagement & Reach

  • Clips (Reels, Shorts): 100k+ combined views/month baseline → scaling to 250k+ by Month 6

  • YouTube: 50k+ monthly views baseline → scaling to 150k+ by Month 6

  • Spotify: +15–25% monthly follower growth with steady increase in listeners

  • Medium: 2,500+ readers/month by Month 3 → 5,000–6,000+ by Month 6

  • OnChainWeekly.com: 2,500 visitors/month by Month 3 → 5,000+ by Month 6

  • Twitter (X): 100k+ monthly views baseline → scaling to 250k+ by Month 6

  1. Growth & Community Impact

  • Twitter (X): +1,000–2,000 new followers/month

  • YouTube: +750–1,000 new subscribers/month

  • TikTok: 10–15% monthly growth rates

  • OnChainWeekly.com: Positioned as a central ME content hub, driving consistent discovery and onboarding

  • IRL Events (Conditional Unlock): 1–2 events covered, each producing 5+ high-quality recap videos, interviews, and clips

  1. Unlock Triggers & Milestones

Monthly Unlocks (12,500 $ME): Released only if prior month’s deliverables and KPIs are met.

IRL Event Coverage: 6,500 $ME Unlocked after Month 3 ONLY if above milestones are met and audience growth continues

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Sounds awesome. I especially like the milestone-based unlock structure, it keeps things accountable and goal-driven :clap:

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Voted yes last time, will vote yes again! Like some of the changes that were made