Magic Lab: Empowering Creators, Growing the Magic Eden Community

Community Incentives & Campaigns
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Magic Lab: Empowering Creators, Growing the Magic Eden Community

Abstract

Magic Lab is a community-led initiative spearheaded by Ben — one of the most consistent and trusted voices in the Magic Eden ecosystem since day one. With a proven record of results — 29+ Spaces hosted, 1,300+ submissions managed, and over $13,000 in rewards distributed (through both official Magic Eden initiatives and personal giveaways) — Magic Lab now scales this success into a dedicated working group. The initiative will consistently launch bounties and content competitions, spotlight creators, expand media and Spaces programming, and roll out magiclabs.meas a central hub for community submissions and engagement. By rewarding great content, Magic Lab sparks inspiration and ensures better contributions continue to flow into the ecosystem — strengthening $ME and the Magic Eden community long term.

Motivation

Magic Eden thrives when its community is active, visible, and united. Yet many creators, educators, and hosts lack the resources to sustain their impact. Magic Lab exists to solve that — channeling $ME toward the individuals and teams who power culture, amplify Magic Eden’s ecosystem, and attract new participants.

Most importantly, Magic Lab sparks inspiration. By rewarding high-quality content, it motivates creators to push boundaries and raise the standard for what’s possible within the ecosystem. This constant inspiration drives better contributions, strengthens Magic Eden’s identity, and ensures the community continues to grow in both creativity and impact.

To date, Magic Lab team has already put $13,000+ back into the hands of community creators — proving that rewarding good content directly inspires more of it.

The Magic Lab team also brings a proven track record of IRL leadership. Beyond online efforts, Dennis and Daniel have consistently hosted in-person events and activations — from Dennis leading four IRL educational meetups to Daniel regularly organizing and supporting crypto community gatherings. These initiatives expand $ME awareness and participation in real-world spaces, building bridges between the online ecosystem and local communities, including youth-focused events that spread awareness of Magic Eden while uplifting real communities.

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Key Terms

  • Bounty: A community-funded reward for content creation, art, memes, education, or other contributions.

  • Content Competition: A community-driven contest where participants submit creative work (art, videos, memes, educational posts, etc.) for recognition and rewards.

  • Spaces: Live Twitter/X audio discussions for education, community engagement, and strategy sharing.

  • magiclabs.me: The upcoming submission and engagement platform for Magic Lab bounties, content competitions, and DAO interaction.

Specification

Magic Lab will expand its proven model of bounties, content competitions, Spaces, and creative media into a fully operational community growth engine.

Objectives

  • Launch and sustain diverse bounties and content competitions to reward creativity and participation.

  • Expand Magic Lab’s media presence with educational and community-driven content.

  • Support and scale Spaces programming with editing, packaging, and distribution.

  • Deploy magiclabs.me as a central hub for submissions, routing, and engagement.

  • Maintain flexibility for future growth and DAO-aligned integrations.

Implementation Plan

  1. Website Deployment (Months 1–2)

    • Launch magiclabs.me with submission routing, bounty tracking, and creator engagement tools.

    • Integrate submissions and reward routing.

  2. Content Competitions & Bounty Rollout (Months 1–6)

    • Consistently release bounties and content competitions rewarding all types of content creators — from video producers and educators to artists, meme makers, writers, and beyond.

    • Spotlight winners and amplify their work across Magic Eden and Magic Lab social channels.

  3. Media & Spaces Expansion (Months 3–6)

    • Grow Magic Lab’s social presence with short-form educational clips, strategy posts, and content collaborations.

    • Provide editing/production resources to scale Spaces into ongoing community programming.

    • Expand beyond Twitter/X Spaces by introducing a recurring video/recorded content space — giving the community more ways to engage in live discussions, workshops, and hangouts across multiple mediums.

  4. Dynamic Growth (Ongoing)

    • Explore partnerships with other DAOs, projects, and ecosystems.

    • Expand platform tools to support future integrations and DAO initiatives.

Required Tools & Resources

  • magiclabs.me website (custom site + hosting + upkeep).

  • AI tools, X Gold subscription, and media editing/production software.

  • Multi-sig treasury for transparent and accountable fund management.

Timeline (6 months)

  • Months 1–2: Launch magiclabs.me, release first round of content competitions.

  • Months 1–6: Continuous bounties, competitions, and collaborations.

  • Months 3–6: Expanded Spaces programming, including video/recorded sessions.

  • Month 6: Deliver comprehensive DAO report with metrics on submissions, payouts, and social growth.

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Benefits / Risks

Benefits

  • Direct empowerment of Magic Eden’s creators and educators.

  • Consistent, measurable engagement through content competitions, Spaces, and media outputs.

  • Scaled community participation with clear earning pathways.

  • Reinforced $ME utility through direct ecosystem funding.

  • Expansion of real-world visibility through IRL activations and events.

Risks & Mitigations

  • Low Participation: Track record already shows momentum (29 Spaces, 5k+ participants, 1,300+ submissions). Incentives and community trust ensure continued engagement.

  • Funds Under-Utilized: Any unused Infrastructure or Expansion funds will be returned to the DAO.

  • Treasury Trust: Controlled via spread multi-sig wallet for accountability.

  • Sustainability: Lead is full-time dedicated; team already proven long-term consistency without prior compensation.

Outcomes

Magic Lab’s impact will be measured through:

  • Growth of Magic Lab social channels (target: 10,000 Twitter followers in 6 months).

  • Launch 40–60 bounties and content competitions in 6 months, giving out 60,000 $ME in rewards to the community.

  • Generate 1,500–2,000 total submissions/participants, averaging 25–35 submissions per competition.

  • Host 48–72 live sessions (2–3 per week), including Magic Lab Spaces, Strategy Sunday, Me & Friends, and a recurring video/recorded content space.

  • Amplify creators through measurable exposure of artists, educators, and content.

  • Launch of a functional website submission and routing system.

  • A clear rise in the quality and standard of community content — demonstrated by creators consistently producing stronger, more innovative work.

  • Increased diversity of creator participation (art, video, memes, education, writing, etc.).

  • Expansion of 2–3 IRL activations/events extending $ME visibility into real-world communities through education, collaboration, and cultural presence.

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Team

Ben — Lead & Creative Director (Full-Time)
Visionary strategist and public-facing leader of Magic Lab. Oversees all operations, messaging, and direction. Hosts Spaces, manages the website (magiclabs.me), and drives campaigns to scale impact. (@bengruenbaum)

Daniel — Ordinals & NFT Growth Lead
Founder of OrdinalsFam and respected voice in the Bitcoin ecosystem. Leads NFT-focused growth, partnerships, and project activations, bringing new energy and innovation to Magic Lab. (@danielllradu)

Dennis — Growth & Collaborations Lead
Founder of Eden Mágico (2.2k+ followers, 260+ TG members). Manages social growth strategies, collaborations, and visuals. Works with Ben on Twitter growth and Magic Lab media expansion. (@ImDenixSol)

MilkNoSugar — Judging & Education
Trusted $ME community member, detail-oriented contributor. Ensures fairness in bounties and competitions while supporting structured feedback and transparent judging for participants. (@milknosugar_)

Taz — Meme Lead
Dedicated meme creator with a community-first approach. Leads meme competitions and strategies that spark engagement and bring levity to the ecosystem. (@Taz1188)

Maginn — Creative Facilitator
Standout community artist known for originality and professional visuals. Designs and proposes bounties, advocates for fairness, and ensures artistry stays at the core of Magic Lab. (@sashhasashha)

Black Viking — Spaces & Community Engagement
Trusted community voice and respected host. Leads and co-hosts Magic Lab-sponsored Spaces, onboarding new voices and amplifying community conversations across the $ME ecosystem. (@BlackVi84113215

Cost Summary

Total Request: 295,000 $ME (~$177,000 USD for 6 months, assuming $ME = $0.60)

  • Lead & Core Team Fund — 180,000 $ME
    Supports the Lead (full-time) and contributors executing all initiatives: leadership, content, competitions, and media.

  • Magic Lab Bounties, Competitions & DAO Fund — 60,000 $ME
    100% distributed to the community through bounties, content competitions, giveaways, and creative rewards — explicitly supporting all types of creators (art, video, memes, education, writing, and more).

  • Contributor Infrastructure Fund — 7,500 $ME
    One-time allocation recognizing long-term contributors who built Magic Lab’s foundation.

  • Infrastructure & Dynamic Expansion — 42,500 $ME
    Website hosting, X Gold org subscription, AI tools, select IRL activations, and other expansion costs. Any unused funds will be returned to the DAO.

  • Media Growth & Editing Support — 5,000 $ME
    Dedicated resources for editing, packaging, and amplifying Spaces and media.

Performance Milestones

Update cadence (accountability):

  • Bi-Weekly: Light KPI snapshot (competitions launched, submissions received, Spaces hosted).

  • Midpoint (end of Month 3): Formal assessment vs. targets, category-level budget update, and adjustments if needed.

  • Final (end of Month 6): Comprehensive report with full KPI outcomes, category-level budget accounting, success stories, and renewal recommendations.

Note on Reporting:
KPI and budget updates will be provided at the category level only (competitions, bounties, media, infrastructure, etc.). Individual compensation for the core team will be managed internally and not publicly disclosed, while accountability will be maintained through deliverables and overall budget transparency.

Milestone schedule:

  • Month 1–2: Launch magiclabs.me (MVP), start first competitions, establish live content cadence.

  • Month 3: Publish Midpoint Report (KPI assessment, budget snapshot, adjustments).

  • Month 4–5: Continue competitions, live content, and IRL activations as planned.

  • Month 6: Deliver Final Report with outcomes (40–60 competitions, 1,500–2,000 submissions, 48–72 live sessions, 2–3 IRL activations).

19 Likes
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Big fan of this content initiative and all the ideas for this in the future! Definitely think y’all deserve a chance to show what all you guys can do for the $ME community over the next 6 months.

3

Super excited to see this come to life. Definitely something Magic Eden needs.

4

would be hugely beneficial to the community and bringing in new creators.

5

thanks so much brody!

2 Likes
6

Love the team that was assembled. The product is a perfect fit for this community. Fully on board for this one, would be sad af if it didn’t pass.

2 Likes
7

Great proposal, I’m glad it passed the vote.

Ready to see what comes next!

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I’ve listened to tons of Spaces from Ben, BlackViking, and MilkNoSugar – consistent high-quality output, full of passion, straight from the community. No empty talk.

Ben in particular gave me the push I needed to keep going – to stay active, to keep creating.

And they’ve done all of this without funding.

Now it’s time for structure, scale, and transparency.

In my opinion: this is where things really start to take off.

That’s exactly why this proposal makes sense to me:

  • 60,000 $ME directly back to creators – real, measurable impact

  • magiclabs,me as a platform – long overdue

  • Spaces, IRL events, media expansion – real levers to boost $ME visibility

Bottom line: No hype, no fluff – just a solid, well-structured system to strengthen $ME and the community around it.

:white_check_mark: Yes vote from me – because this has substance.

2 Likes
9

This is really inspiring, I’m so eager to see how this turns out.

2 Likes
10

Love this :grinning_face:. It’s hard to keep attention in this space for new creators. This will help.

1 Like