Abstract
Catch Me Outsyde is a community driven content initiative founded by 0xProf, a longtime Magic Eden supporter, early user, creator, and advocate who was among those who pioneered individual giveaways to Magic Eden community on twitter and has personally given away over $3,000 in rewards to Magic Eden community members since February 2025.
As the lead and creative director of this project, I will bring along my years of experience as a YouTube content creator and video editor, having built and managed successful channels with my wife before launching this project.
Our mission with Catch Me Outsyde is simple yet powerful: To onboard the world to Magic Eden through entertaining, viral, and educational street content. We will spotlight Magic Eden in the real world, one city at a time, turning everyday people into future users, traders, and $ME believers.
Motivation
Most of crypto content appeals and revolves around a niche group of users famously known as CT (crypto twitter) and Magic Eden currently isn’t an exemption. But to achieve global mainstream adoption and interest, people outside the crypto bubble need to be inspired to participate. But as early stated, most awareness campaigns and content remain online catering to and reaching only existing users.
With Catch Me Outsyde we aim to bridge that gap by taking Magic Eden to the streets of the world, filming authentic interviews, challenges, reactions, laughter, and curiosity, then transforming them into viral short form content that reaches mainstream audiences.
Each video directly:
Introduces Magic Eden to global audiences through fun challenges.
Drives organic onboarding via specialised $me token embedded gift cards and or QR codes linking to Magic Eden sign ups.
Elevates Magic Eden’s visibility through recognizable, shareable formats.
Inspires other creators to represent the $ME culture in creative ways.
To show our passion and dedication to this project, I have self-funded pilot episodes that have already been filmed in Seoul, Singapore, London, Lagos, and New York, proving the format’s appeal and with community funding, the project will scale globally and consistently.
Key Terms
Street Challenges: Quizzes, Interactive trivia or physical tasks filmed with the public, rewarding participation.
Correspondent: Regional host representing Catch Me Outsyde in a continent or major city.
$ME Giveaway: Token or merch reward distributed during interviews to onboard and incentivize new users.
Catch Me Outsyde Channel: The project’s content hub across Twitter, TikTok, and YouTube Shorts
Specification
Mission: Onboard the world to Magic Eden through viral street challenges, interviews, and trivia.
Objectives
Content Production:
Create consistent, high quality viral street content that promotes Magic Eden globally. Each episode will feature public street interviews or challenges where participants answer General Crypto, NFT or Magic Eden related questions to win $ME or Magic Eden Branded merch in order to strengthen Magic Eden real world presence.
We shall also recruit and train correspondents across continents (Africa, Europe, Asia, Americas) to ensure a steady content pipeline.
Once the proposal passes, all future content will be filmed in 4K vertical format and optimized for X, TikTok, and YouTube Shorts.
Integrate QR based onboarding (claimable $ME or signup rewards) during street interactions.
Implementation Plan
Trial Period
Setup and establish @CatchMeOutsydeCatchMeOutsyde socials across X, TikTok, and YouTube: Done 
Launch and produce pilot episodes from a few cities: Done
Design and manufacture Magic Eden branded Merch: Done
After proposal passes
Months 1 to 2 (Setup operations)
Purchase video and audio equipment for better quality videos
Design and print more merch to be distributed to winners
Produce multiple episodes consistently every weekly from each continent represented
Months 2 to 4 (Scale and expand)
Recruit more regional correspondents
Release bi weekly episodes from our major cities
Collaborate and partner with NFT projects with themed street challenges
Months 4 to 6 (Impact and reporting)
Expand to new cities
Publish a 6 month impact report with metrics, analytics and payouts
Required Tools & Resources
Phones with 4k video capability
Rode wireless mic for correspondents
1 Sony 4K camera and stabilized gimbal kit
1 Laptop and editing software (CapCut Pro, Final Cut Pro) for editor
$ME merch and onboarding QR materials.
Benefits / Risks
Benefits
Viral Exposure: Street content bridges Web3 and pop culture, bringing Magic Eden to millions of new eyes.
Real Onboarding: QR code signups link directly to Magic Eden onboarding new users.
Community Pride: Empowers $ME holders to see their ecosystem represented worldwide.
Cross Cultural Reach: Shows Magic Eden as a global brand with local faces.
Creator Ecosystem: Supports videographers, editors, and hosts within the community.
Risks & Mitigation
Content Fatigue: Vary formats and introduce guest challenges to keep freshness.
Travel delays: maintain backup cities and flex schedules
Funding Utilisation: Full transparency with multi sig, monthly reports and video deliverables.
Viral uncertainty: focus on consistent quality and relatable themes.
Outcomes / KPIs
Core Success Metrics (6 Months):
60+ episodes published across 6 major cities.
At least 25 million total video views across all platforms.
6+ regional creators engaged as correspondents.
5+ collaborations with Magic Eden projects or partners.
Consistent bi weekly content output without delays.
Cost Summary
Total Request: 185,000 $ME (~$111,000 USD)
This budget supports a 6 month pilot phase of Catch Me Outsyde that will cover filming across multiple continents, global giveaways, content production, travel, and community engagement.
Allocation:
Core Team & Correspondents: 100 000 $ME (Six core contributors for six months: production, editing, coordination, regional hosting)
Equipment & Setup: 25 000 $ME (Phones/Cameras, mics, lighting, software, storage)
Giveaways & Merch 40 000 $ME ($ME rewards, shirts, caps, QR packs)
Travel & Logistics: 15,000 $ME (Flights, transport across regional cities)
Contingency & Operations: 5,000 $ME (Emergency costs)
Since the pilot phase was self funded and successfully launched across multiple cities, this allocation ensures faster execution and immediate scaling without setup delays.
Performance Milestones & Reporting
Month 1: Setup complete; first episodes released.
Month 3: 30 episodes and QR onboarding active.
Month 5: 50 videos live; regional expansion achieved.
Month 6: Final report on views, and engagement and reach.
Reports will include KPI threads, monthly summaries, and a final 6-month analytics report to the Magic Eden DAO.
Team
0xprof (@0xprof007) Lead & Creative Director
Founder of Catch Me Outsyde and long term Magic Eden supporter since 2022.
Years of experience as a videographer and YouTube content creator and editor. Oversees creative direction, production quality, coordination, and final delivery of all con@DegenBrodyent.
Brody (@DegenBrody) Lead Correspondent (Americas)
Experienced real life content producer and podcast host based in the U.S. Leads North and South American filming, outreach, and coordination for Catch Me Outsyde’s global rollout.
Vava, Asian Correspondent
Based in Seoul, South Korea. Produced the pilot Catch Me Outsyde videos during Korea Blockchain Week (KBW). Experienced on camera host with strong local industry connections.
Lina. (UK Correspondent)
Based in London. Skilled interviewer with a background in media and street engagement.
Ernest. (African Correspondent)
Content creator who will Lead coverage across major African cities, focusing on authentic engagement and community based onboarding.
Alex. ( Middle East Correspondent)
Professional pet-content creator with viral success on IG, TikTok, and YouTube. Leads content operations in the Middle East while supporting logistics and future collaborations.
Additional Team Support
Short term hires as needed, including an extra video editor and a social media/community manager, who will work directly under PROF to maintain consistent posting, analytics tracking, and audience engagement.
Final remarks.
We’ve shown what’s possible with passion and zero funding , now imagine what we can achieve with the vote and funding of the community. Please vote for us let’s take $me outside and global.
