Abstract
Locked In is a founder and creator focused podcast hosted by Crypto Grit. Three full episodes are already produced, with the fourth one recorded, so the recording, editing, and publishing pipeline is fully operational. I have been making YouTube content for three years and understand long form storytelling, retention, thumbnails, SEO, and short form repurposing.
This proposal covers a three month trial where the Locked In production flow is directed toward Magic Eden. The output includes two Magic Eden aligned podcast episodes per month, ten short form clips per month, and two standalone Magic Eden videos covering features, collections, tools, or launches.
The goal is to expand Magic Eden’s visibility through video content across YouTube, Spotify, Twitter, TikTok, Instagram, LinkedIn, and Shorts with a consistent content system that is easy to measure and low risk.
Purpose
Magic Eden has a strong mindshare on X but is underrepresented on other platforms and across video content overall. YouTube search, Shorts, Spotify, TikTok, Instagram, and LinkedIn all present large opportunities.
There is a clear need for recurring long form conversations, short form discovery clips, and targeted videos that break down ME features and collections.
This trial tests whether a lean two-person team can deliver reliable multi platform impressions, improve discoverability, and build a consistent narrative around Magic Eden.
Scope of Work (3 Month Trial)
Monthly Deliverables
• 2 Magic Eden aligned Locked In episodes
Distributed on YouTube, Spotify, Twitter
Branded with a Magic Eden banner
Includes ME links and references when relevant
• 5+ short form clips per episode (10+ per month)
Distributed across YouTube Shorts, Twitter, TikTok, Instagram Reels, LinkedIn
• 2 standalone Magic Eden YouTube videos per month
Topics include: Trending or new collections, Features, Buybacks, New Launches
Magic Eden Presence in All Content
I publish one long form episode per week.
Every episode during the trial, even non ME episodes, will include a small Magic Eden banner, mention in descriptions or pinned comments, and graphic placements inside the video, so Magic Eden remains visible across the full content schedule.
This ensures consistent, ecosystem-wide visibility throughout the trial.
Distribution Channels
Long Form: YouTube, Spotify, Twitter
Short Form: YouTube Shorts, Twitter, TikTok, Instagram, LinkedIn
This spreads Magic Eden’s visibility across multiple discovery surfaces instead of relying on one platform.
Team
Crypto Grit
Host, research, scripting, platform strategy
Three years of consistent YouTube production, seven years of Web3 experience
Four completed podcast episodes (three published, one recorded)
Mino
Long form and short form editing and clipping
Thumbnails and banners
Visual branding + ME integration
Uploading, formatting, SEO structuring
Benefits
• Puts real human faces from the Magic Eden ecosystem in front of new audiences
• Expands ME’s presence across YouTube, Spotify, Instagram, TikTok, and Shorts
• Creates evergreen content that can resurface during future updates
• Helps founders and creators linked to Magic Eden tell their story and bring in their communities
• Builds a reliable, predictable multi platform content loop for Magic Eden
Risks & Mitigation
Low performance on certain platforms
→ Mitigation: ongoing testing of clip hooks, captions, thumbnails, and pacing
Guest scheduling delays
→ Mitigation: maintain a buffer list of ME aligned guests and film selectively ahead of schedule
KPIs for Trial
• Total impressions: 500,000+ across all platforms
• Podcast episodes: 2,000–8,000 views across all platforms per episode
• Standalone ME videos: 2,000–8,000 views across all platforms per video
• Shorts: 5,000–20,000 views per clip across all platforms
• Additional ME content: 2,000–20,000 views per piece
• Engagement rate: 4%+ average across all content
Commitment
If KPIs fall short, I will continue producing Magic Eden related content until the agreed targets are met, even beyond the three month window.
Cost Summary (3 Months)
Request: 30,000 $ME total
10,000 $ME per month
Pricing Breakdown
25,000 $ME allocated toward production of podcasts, clips, ME videos, thumbnails, and branding integration
5,000 $ME allocated toward upgrading equipment
• PC improvements for faster editing and rendering
• Better microphone for higher quality episodes
This allows us to increase both efficiency and quality, and devote more time to the podcast, which will ultimately bring more visibility to Magic Eden.
This covers:
• 6 Magic Eden aligned episodes
• 30 short form clips
• 6 standalone ME videos
• Cross platform posting
• ME branding integration
• Full analytics tracking
• Final performance report
This accurately reflects the workload of two professionals working across multiple long and short form formats each week.
Milestones
Month 1:
2 episodes, 10 shorts, 2 ME videos, baseline analytics
Month 2:
2 episodes, 10 shorts, 2 ME videos, optimization update
Month 3:
2 episodes, 10 shorts, 2 ME videos, final KPI report
Final Report
A complete post trial report will include:
• All deliverables documented
• Total impressions and engagement across each platform
• Shorts performance breakdown
• YouTube watch time and retention
• List of Magic Eden placements across all content
• Summary of results achieved with recommended next steps
This ensures full transparency and accountability to the DAO.
Closing Note
I already produce this type of content for the wider Web3 and gaming audience. This proposal simply directs that existing momentum toward Magic Eden for three months, supported by strong guests from the Solana ecosystem. If KPIs fall short, I will continue producing additional Magic Eden content until the agreed impression targets are met.
